Mercedes Benz cars, a brief history
Mercedes Benz with its beautiful designs and precision engineering is in many ways representative of the great achievements of the German motor industry. However it has not always been plain sailing for Mercedes, they have gone through some very difficult times; one such occasion was quite recently, when there were so many concerns about Mercedes reliability that contract hire and leasing companies were reluctant to recommend Mercedes. There was some evidence of contract hire brokers switching potential Mercedes buyers into other marques, such as BMW and Audi. The Mercedes model that was most criticized in the motoring press was the M Class.
During 2003 Which Magazine carried out a survey and downgraded Mercedes Benz by two categories; they went from being classed as best for reliability, to average. Although in the report, The Consumer Association criticised all the German Manufacturers, saying that they had all declined in recent years. Perhaps what was most surprising is that it emerged that the manufacturer motorists complained most about was Volkswagen.
The BBC’s Top Gear carried out a survey in 2004; in which they placed the M Class last out of 142 cars surveyed. Since then Mercedes have been making great efforts to restore their good name and reputation and to once again have the Mercedes Benz name associated with high build quality and reliabilty.
In 1886 the world’s first automobile was invented by Karl Benz. He patented the vehicle and called it the Benz Patent Motorwagen. Benz was based in the German town of Mannheim.The car’s three wheels were little wider that today’s bicycle wheels. The ride was rather harsh and the occupants had no protection from the elements. Lights to enable the vehicle to negotiate the poor road conditions at night had not been thought of.
In the meantime a gentleman by the name of Gottleib Daimler along with William Maybach were also busy inventing a car powered by an internal combustion engine. The vehicle was called the Daimler Riding car. The engine had an upright cylinder from which it derived its name the Grandfather Clock. Daimler called his vehicle a car but it was in fact a motorcycle, the worlds first. With its one cylinder, its speed at full throttle was 13 Kilometres an hour. Neither Benz or Daimler knew of the other’s work, even although they were only working about 100 Kilometres from each other.
The Grandfather Clock engine was installed in Daimler and Maybach’s motorised carraige which was launched in 1886. It had a top speed of 18 Kilometres per hour which was considered fast. This time the vehicle had four wheels, the worlds first car with four wheels. The car that Karl Benz patented had three wheels. At an exhibition in Paris in 1889 Daimler exhibited their “wire wheel” car. There was considerable interest in the vehicle, some say that it was seeing this vehicle on display that caused the birth of the French car indusry.
Karl Benz was by the 1980’s also manufacturing 4 wheel cars, in both 2, 3, and 4 seater versions. The stability of the cars were much improved by the system he had developed where each of the front wheels could turn on a different radius
The Velocipide was a 2 seater vehicle developed by Benz in 1894, of which he sold 1200. It was fast for its day, at around 20 kph. His motorized bus which followed was beautifully designed but unfortunatey rather impracticle; wheels were still narrow and with roads more suitable for horse drawn carriages,it soon proved impracticle.
Daimler launched a belt driven car in 1896, now with two cylinders but still it could only achieve 18 mph. Daimler’s truck, a flat bed truck, was the world’s first. It was rather odd looking but nevertheless very popular in spite of it’s fairly limiting top speed of 11kph. They were used by German breweries for beer deliveries, some were exported to England. Also in 1896 Daimler brought out a vehicle capable of carrying loads of aything up to 500kgs. It had a rather strange appearance, looking a little like one of the covered wagons you would see in films portraying the Wild West.
The Dos a Dos car was launched by Benz in 1899 had a strange seat configuration; it had four seats two would face the rear of the vehicle and two the front. It was however fast at over 35 Kilometres per hour.
William Maybach took control of the company when Daimler died in 1990. A gentleman by the name of Emil Jellinek encouraged Maybach to make changes. Jelinek was succesful both in motor racing and in business and he felt that Maybach needed to be building cars that were more modern in appearance and faster. He also persuaded Maybach to adopt the name Mercedes, after his daughter.
The early 1990’s saw changes at Daimler; the cars were faster and the designs were more modern. The single seater 40 horsepower Simplex repalced the 35 horsepower Simplex, the new version was fast with a top speed of 80 kph. One of these vehicles is said to be the today’s oldest surviving Mercedes Benz.
In 1905 Benz produced the 18 hp Double Phaeton and two years later the 75 horsepower Mercedes Double Phaeton was launched. It had 6 cylinders and was really very fast indeed at over 94 kph. Both Benz and Daimler started to do well in motor racing.
As with the British motor manufacturers, during the First World War production was switched to producing military vehicles. At the end of the war the German economy was virtually destroyed; inflation was rising rapidly, there was a shortage of fuel and a luxury tax had been placed on cars, making the cost of a car out of the reach of the average person. Quite a contrast from today, where for around 300 a month on contract hire, one can be driving a new Mercedes Benz.
Benz found himself in a weak position and it is said that an approach was made by Daimler, with a view to merging with Benz, but it fell through. In 1924 with both companies suffering badly from the economic conditions, they signed an agreement and eventually merged in 1926.
When car production started again, the Mercedes two seater sports car was launched. It had a supercharged engine and a top speed of over 108 kilometres per hour. During 1927 Mercedes Benz started production of the Model S touring car, the S stood for sport. The vehicle had six cylinder and an amazing speed of over 160 kilometres per hour. 1928 saw the introduction of the SSK Sports two seater, it was designed for hill climbing races and was even faster at over 190 kilometres per hour.
The next really spectacular car produced by Mercedes Benz was the Mercedes-Benz 500K, in 1934. The Special Roadster was the most popular version with long sleek lines, it would still be considered by most today, as a beautiful car. It had eight cylinders and a top speed of 160 Kilometres per hour. It was really very expensive at 28,000 Marks and only for the seriously rich.
The successor to the 500k was the 540K. It was very similar in appearance but a little faster at about 170 kilometres per hour. At the same time Mercedes Benz were producing the Mercedes- Benz 770, a large luxury limousine that the heads of industry would often have as their chauffeur driven vehicle. In these times quite surprisingly low numbers of some of the models were produced; approaching 420 of 540K were made and fewer than 120 of the Mercedes- Benz 770.
It was claimed that during the Second Word War Mercedes used prisoners of war and forced labour to work in their factories. All German motor manufacturers were required to help in the German war effort, as indeed were the British carmakers. The German motor manufacturing plants were prime targets for the allies, as of course were our car manufacturers for the Germans. Both were producing military vehicles. There was virtually nothing left of Mercedes at the end of the war, their factories and machinery had been destroyed and there were virtually no raw materials, with which to work. In spite of all this Mercedes still managed to start producing cars again in 1948. They launched the 300 saloon in 1951 and sold more than 4500 of this model. The 300S convertible was also launched; things were improving for Mercedes.
The outstanding Gull-Wing two-seater hardtop was launched during the 1950s, so called because when the two doors were open, they opened upwards; it looked like a gull in flight. There had been nothing like it before and the motoring press loved it. It was sold very successfully in America but at around $10,000 it was extremely expensive. However had someone bought one and held onto it, they would have made a lot of money; in 2006 a 1955 model was sold for the equivalent of $716,000 usd in an auction in Australia. In 1957 Mercedes brought out the 300 SL. This time an open sports car, it was extremely fast at nearly 250 kph. This model sold very well in America.
As long ago as the 1960s Mercedes were carrying out quite sophisticated vehicle testing, sophisticated that is, for those times. It is hard to imagine in today’s world of high technology that the system they used for transmitting data from the test vehicle to another vehicle that gathered the information was a long cable, running between the two cars. Clearly it was important for both vehicles to drive at the same speed.
In 1963 Mercedes introduced the 230 SL a sports car with a crumple free zone, the worlds first. It was surprisingly slow compared some of Mercedes earlier sports cars. This didn’t stop it being an enormous success; Mercedes sold almost 20,000 of the 230 SL, a far cry from the days when they were selling only a handful of each model. More safety innovations followed; in 1978 ABS was introduced by Mercedes Benz and then the airbag in 1981. Mercedes should be proud of their record in safety and the lives that they have inevitably saved over the years.
The 190E came out in 1982 and in 11 years sold an incredible 638,000.Throughout the 80’s and 90’s Mercedes continued to sell large numbers of cars and in 1998 Daimler Benz merged with The Chrysler Corporation, effectively a takeover by Daimler Benz and formed Daimler Chrysler. It was not a success and in 2007 Daimler sold 80.1% of Chrysler to Cerberus Capital Management for $7.4 Billion, having initially invested $36 billion in 1998.
Mercedes are now concentrating on their build quality and restoring confidence in the marque and in turn contract hire and leasing companies are confident in recommending Mercedes Benz to their clients. Soon they will hopefully be once again, classed as best for reliability.
Should you have any queries or questions with regard to Licence checking, Fleet Management, Contract Hire, Personal Contract Hire, Lease Purchase or vehicle Hire Purchase, please do not hesitate to contact us. Bowater Price plc 01494 536 536. www.bowaterprice.com.


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