Working with the Ad Review Center

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As you may remember, we started enabling the Ad Review Center for
publishers back in December to let you review ads placement-targeted to
your site. We've recently enabled the Ad Review Center for more
accounts and will continue rolling it out over the upcoming weeks. To
get a publisher's perspective on the new feature, we chatted with
Richard Tribe, Director of ski.com.au.Australian snow enthusiasts can
visit ski.com.au to learn about resorts and travel deals, as well as
news and photos of conditions. The site also serves as a skier
community, with videos, forums, wikis, and several blogs. Richard has
been using the Ad Review Center to ensure relevant, high-quality ads
appear alongside his content. He explains that "the Ad Review Center
allowed me to see who was targeting my site, and I saw a wonderful
array of high-quality advertisers in there... The Ad Review Center is a
great way of managing the quality and style of advertiser you would
like to have associated with your publication."To highlight specific
inventory, Richard has turned his custom channels into ad placements.
For instance, he found that his live camera feeds of snow conditions
drove significant advertiser interest, so he created specific snow
camera ad placements. He elaborates, "That extra choice helps make my
site look more attractive and allows advertisers to place their ads
exactly where they want to place them." With targetable custom
channels, Richard has given advertisers more control over where their
placement-targeted ads can appear, and using the Ad Review Center, he
ensures those ads are relevant to his site's audience.To check if the
Ad Review Center has been enabled for your account, visit
the 'Competitive Ad Filter' page under the AdSense Setup tab and look
for a green notification box.When setting up the Ad Review Center in
your account, we strongly recommend you keep your review preference set
to the default of 'Run ads immediately', and review placement-targeted
ads after they have run. Ads don't participate in the auction while
they are awaiting review, and ads that you have blocked can't compete
in the auction either. We ask that you consider the revenue
implications before blocking ads or switching from the 'Run
immediately' setting.

Happy skiing (and reviewing)!

Posted by Katie
Mandel - AdSense Product Marketing

Article From  http://groups.google.com/group/Inside-AdSense/browse_thread/thread/bc0168d30e13e044?hl=en