Ad serving for everyone

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Back in March, we announced the beta release of Google Ad Manager, our
hosted ad serving and management solution for publishers with smaller
direct sales teams. Today, we are pleased to announce general
availability of the product -- no invitation required! Thousands of
publishers in hundreds of countries already serve billions of
impressions each day with Ad Manager, and we've heard from them that Ad
Manager has helped increase revenue, cut serving costs, and save time
managing campaigns. Now we're excited to bring those benefits to all
publishers. If you have an AdSense account, you can sign in to Ad
Manager today. If not, apply for an AdSense account now. A Google
AdSense account is a technical requirement for creating an Ad Manager
account.Ad Manager can help you sell, schedule, deliver, and measure
both directly-sold and network-based inventory. It offers an intuitive
and simple user interface, Google serving speed and reliability, and
significant cost savings. Best of all, Ad Manager can be optionally
integrated with Google AdSense to offer you an automated way to
maximize the revenue of your unsold and network-managed inventory.
We've been busy since March; in addition to supporting thousands of new
publishers on Ad Manager, we've been adding new features including:
- Interface available in 32 languages: Do you prefer to work in Turkish
or Vietnamese or Hungarian? Now you can! Ad Manager supports
international currencies, too.
- Ad network management: Easily manage your third-party ad networks in
Ad Manager to automatically maximize your network driven revenue.
- Automatic macro insertion: Save time and avoid tagging errors since
Ad Manager now automatically detects and inserts macros from most
popular 3rd party vendors.
- Creative preview on live site: Preview the look and feel of ads on
your live site to ensure ads look as expected before you start the
campaign.
- Day and Time Targeting: Don't want your orders to run on weekends? No
problem. With day and time targeting, you can set any new line items
you create to run only during specific hours or days, or as little as
15 minutes per week. Use day and time targeting in addition to
geography, bandwidth, browser, user language, operating system, domain
and custom targeting. We also continue to roll out new features for the
DoubleClick Revenue Center suite of publisher solutions, including DART
for Publishers (DFP), our ad serving platform for publishers with
larger direct sales teams. Google Ad Manager serves as an effective
complement to the DoubleClick Revenue Center by providing new
opportunities for publishers of all sizes. If you have any additional
questions about Ad Manager or want to learn more, visit the Ad Manager
Help Center.

Posted by Alex Vogenthaler - Product Manager, Google Ad
Manager