Do You Need to Marry The Daughter?

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For the sake of this article let's forget about search engines, paid leads and your own affilate programs. Let's concentrate instead on pro's and con's of putting much effort into recruiting downlines in those multi-level "viral" programs that are intended to help you promoting.

We are talking about services that will be showing show your ads to other people (like link exchanges), or your sites (traffic exchanges, autosurf program etc.), or let you send emails to people (opt-in lists etc.), and you will get more of that if you recruit people to your downline.

It's of course nice and sometimes even profitable to be receiving lots of credits for lots of people, when these credits automatically turn into extra free promotion for whatever you need to promote. Still... You have certainly many times seen those diagrams showing you black on white how easily it is to recruit millions of people into your downline - you only need to recruit 2 (or 4, or 10), and they in their turn only need to do the same... Yes, it is logically without a flaw. It's also easy - on in an ad or on a webpage.

I personally think that promoting on the Web is a lot like investing your money, no matter if it's free or paid promotion. When you invest money, you must realize that there's risk involved, that your money will be tied up for some time, during which you would be able to use it for something else. And so on. Now, promoting your wonderful product or opportunity directly will be like direct promoting any brick-and-mortar product offline. Or like promoting a shop if it's not a product but an opportunity. On the other hand, building a downline in order to be able to promote more intensively would be like... Well, like striving to marry into an advertising agency, in order to be able to use it to promote your product or your shop.

You will probably aggree that in most cases it would be something of an overkill. Building downlines, or trying to marry into biznesses, can take quite a lot of time. You may be better off if you use this time to directly promote your splendid product. For example using the same services - I don't mean to say that all traffic exchanges, opt-in lists etc. are useless! I'm only not too keen on putting too much effort into building ...

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